How To Show Up On Google With SEO

Start-Up Guide to Building your SEO Foundation

Search Engine Optimization is the talk of the town for small businesses with an online presence in the modern era. Even if you’re a business that needs to build your digital presence from the ground up, organic SEO is the place to start.

Seo plan

On-Page SEO is the foundation for your online home

Think of your website as your home on the Internet. Picture your social media presence as the shrubbery and trees branching out to your networks of previous and potential customers. Finally plugging you into the world is your cable and power lines running directly into your home, which symbolizes news articles, online directory listings, and blog sharing links all pointing to your website property. The take away here is that all of these online presences and links are necessary to complete your home.

Now let’s take a look at how your home was built. Does it have a sturdy foundation? Was it built in a hurry, or was a blueprint constructed to your brand’s image? How does the exterior of the house look to a potential visitor on the street? What kind of eye-catching paintings do you have to look at after your guests get inside?

Let’s start from the ground up.

Consider On-Page Search Engine Optimization the foundation of your online home. You can build on a weak foundation but you will go back and correct problems as often as they pop up, and when they do, more and more issues continue to crawl out of the woodwork. Like most dealing with SEO troubleshooting, you may begin to feel overwhelmed.

Google uses robots to identify the relevancy of your site’s content and the authority of the publisher to search engine user’s searches. Webpages with properly organized code and regularly updated content are rewarded with higher rankings in search engine results pages. On-Page Search Engine Optimization is where it all starts.

Higher Rankings on Search Engine Results Pages starts with On-Page SEO

When we talk about the correct coding structure of your website in compliance with Google’s best practices, we are speaking to the term “on-page” SEO. You implement these strategies by organizing the code that is on the page of your website. This may seem like a job for a computer scientist, but any SEO novice can identify and adjust key components with a little training. Some of the most simple on-page SEO components that can have the most powerful effect on search engine results are:

  • Title and Header Tags
  • Meta Descriptions
  • Alt Tag Keyword Optimization
  • Paragraph Content Keyword Insertion
  • Google Analytics and Search Console Installation

Title Tag and Header Tag Optimization

Identifying headers and titles within your webpages is quick and simple through tools that come pre-installed on Google’s platform. By right-clicking on any webpage in Google Chrome, you can choose to “View Page Source”. This displays the HTML code structure of the page being accessed. Use the “find” function (Ctrl+F or Cmd+F on a Mac) to quickly find HTML tags such as <title> (title tags), and <h1>, <h2> (header tags), for the webpages. The optimization of these tags will play a huge role in moving your website from “worst SEO imaginable” to “SEO” star.

Title Tag Example(click the image to enlarge):

title

Header Example (click the image to enlarge):

h1

Meta Description Keyword and Relevancy


Meta Descriptions are short but very descriptive snippets of information that provide searchers with insight as to what the page is actually about. With accurate keyword research and creative copy writing, you can build a keyword optimized piece of content that serves to the search engines bots and makes an appealing description for the user.

Meta Description Example (click the image to enlarge):
meta

Helping Google Identify the Graphic Images on your Webpage with Alternate Descriptions

When Google’s robots scan webpages for proper organization, images are compared with the typed content on the webpage. Because Google can’t really “see” your images, it requests that your website provide an alternative description to the file name uploaded. This begins with a naming organization of the actual files you are uploading to your web page. Declarations of what the image actually contains are scanned and considered by Google’s algorithm. Then we add an alternative description of what the image is to also be seen by Google’s bots. Searching for “alt” on the page source information will help you identify the alternative descriptions on your own webpage.

Alternative Description Example (click the image to enlarge):
alt tag

Become a Voice of Authority with Engaging, Keyword-Influenced Content

Everyone in web design and blogging has heard that “content is king”, but what does that really mean? The way to engage and obtain customers through your website is to keep pages updated with informative content about current events, internally or in the industry. This alone will keep users coming back for more, but writing great content doesn’t end with a creative story. After building another foundation of wordplay, it’s time to research the industry-specific search terms consumers are using to learn more about your industry. Once you have these search phrases, or “keywords,” you need to find creative ways to insert them into your content without obscuring the meaning.

A word of caution from Google on this: do NOT overdo it. Content that robots deem “keyword stuffed” can be penalized or even blacklisted by Google’s services, which is like the city declaring your house condemned due to a crumbling foundation. A good rule of thumb is only to write what you would read yourself. I encourage you to “control + f” and find all the times the terms “SEO” and “Search Engine Optimization” are incorporated into this article that can be read in a human and robot friendly way.

Connecting your Website to Analytics and Google’s Search Engine Console

Building bridges between your website and Googles search engine starts by registering your website for Google Analytics. Google happily provides in-depth resources on how to plug into their data interpretation network. From there, linking your website search console is the start of intensive tracking and opportunity identification for your digital presence. We’ll save THAT for a future post.

The ADFly team hopes you found this article to be informative in implementing your own search engine optimization strategies. Please contact us with any questions pertaining to the article, or any requests of consultation in SEO and Google’s best practice-compliant website development.