How to Write a Blog Post with SEO

Setting up your blog post for search engine success.

 

In this article we will share ADFly’s strategies in becoming an actively engaged content publisher in your industry or area of interest.

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Industry research and finding Keyword Opportunities

Before you even begin to write an article, you should dive into some of the current trends in the industry you’ll be writing about. This step is critical, even if you already are an expert in the industry. Knowing what the web is talking about and more importantly how people are discussing these topics will allow you to frame your article to attract the most attention and ultimately garner the most exposure. Good research will also allow you to expand your ideas, turning what you thought was a single article into an entire series for readers to follow!

Robust SEO tools like the Google keyword planner or the Moz tool allows keyword researchers to analyze search trends by the keywords or specific phrases used by searchers. When used properly, these tools can identify both keyword opportunities for your SEM and SEO strategies and indicate opportunities to publish relevant content using those same search terms your audience is regularly using. It can be tricky to coordinate publishing content that is both optimized for search engines and enjoyable to read with these often short windows of high relevancy, but if you follow along with this and our other articles we’ll show you how the experts do it.

 


What should I write about for my blog?

One tried-and-true method for beginner bloggers is to target a single popular topic in the industry and treat it like a conversation. The first step, as always, is RESEARCH RESEARCH RESEARCH. Check out a few articles from other industry leaders about that topic and identify keyword opportunities that appear in several of the articles a “minor points.” They should be important enough to warrant their own articles but not overused, otherwise you’ll just be rehashing somebody else’s content.

Once you’ve identified enough relevant keywords to support a singular theme for your article, it’s time to do some serious digging. Read in-depth information on the idea you have. Some of these sources will be complete enough to use as supplementary references, providing hefty backlinks to bolster your article’s SEO.

Peppering your articles with keyword-relevant, outbound links is the search engine equivalent of “continuing the conversation,” indicated a significant correspondence between your contents and others’. Take this sentence from the previous section:

“Robust SEO tools like the Google keyword planner or the Moz tool allows keyword researchers to analyze search trends by the keywords or specific phrases used by searchers.”

Connecting ideas between blog posts and web pages in this way allows you to “continue the conversation” that has been started by the articles you originally used for inspiration. Performing this step on other publisher’s content may inspire reciprocation for the author to backlink your post.

Some ways you can use online resources to search for trending or breaking news include:

        • Filter Google searches by date
        • Filter searchers by location
        • Search by hashtags (#)
        • Add “operators” to your searchers

Explore the thought leaders opinion’s on what’s buzzing, then interject your own ideas by crafting a story covering the same topic, but specific to your own endeavors.

 


Now Just Do It.

Take a page from Nike’s playbook and start putting together the post.

Main Ideas and thinking like a search engine optimist.

You’ve done the research, written an original blog post, and keyword optimized your content. Now how do you get it out there?

When building your blog posts on web pages, keep in mind that Google always wants to show it off to the audience that THEY believe will find it the most relevant. Google uses robots to dive into the hard code of your page (especially your keyword optimized content) and assess how relevant your post is to a user before serving it as an option on the search engine results page.

Use Title tags to identify the topic of the article and use paragraph headers to make a point and drop a relevant keyword. Google Identifies these then the headers <h2>, which add weight to the SEO score of keywords that make up these headers. The idea is that users read headers and expect them to quickly and concisely summarize the body content, then see if the article is right for them. You can learn more about header and content structure for blog posts by Yoast SEO, one of the biggest names in the DIY SEO game.

Google robots are making connections about how your headers relate to the content following too, so don’t get carried away when optimizing headers, but think strategically how you can break your article into topic-specific segments in order to optimize your post for readers and robots alike.

#anchor tags

In ADFly blog posts, we like to use anchor tags as a navigation feature for each segment of the article. This not only offers some additional SEO opportunities with effective and relevant URL anchors hard coded into your site, but also allows for additional means of sharing and navigating your article.

For example clicking this link will land you on this section about thinking like a search engine optimist you just read, while this link takes you to the next paragraph about incorporating graphic takeaway into your blog’s design.

Additional SEO opportunities with effective navigation of your content and relevant URL anchors hard coded onto the page. Then this style of blog layout allows for additional means of sharing your article. Check out these tweets for instance:

 

One tweet promotes our new blog post as a whole, while the latter promotes an individual segment of this article trying to grab attention by relating to a more specific topic.

 


User Experience and Graphic Design

Not everyone is going to take the time to read everything you have to say. Can you blame them? Some things to combat human’s lack of attention span are quick snippets of big information and inspiring graphics. Keeping in mind that Google can’t “see” our pictures, we want to name the images appropriately with file paths and alternative descriptions as well as taking bullet point lists as an opportunity to creatively plug in your keywords as main ideas. You want to provide readers that spend any significant amount of time on your page with something useful to take away. Blatant headers that stand out and describe each paragraph really pull a reader in. These can be something as simple as industry buzzwords or keywords of the main idea your trying to convey. A better approach is to skip on a buzzword here or there and opt for incorporating vibrant graphic images, gif files, or videos that capture a reader’s attention before they even think about leaving the page.

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The ADFly team hopes you found this article to be informative in implementing your own search engine optimization strategies. Please contact us with any questions pertaining to the article, or any requests of consultation in SEO and Google’s best practice-compliant website development.

Additionally, check out our more in depth article and learn to do your own on-page SEO.