3 Crippling SEO Mistakes

You may be your own worst enemy when it comes to these common SEO mistakes.

1. Keyword Stuffing

Google ranks searches by relevance and accurate keywording. However, over-stuffing your blog post or web-copy with keywords can hurt the readability of your article (nobody wants to read something repetitive), and Google is smarter than you think. Over-stuffing often results in getting placed further down the search list.

Balance keyword information with related text that contributes to the overall value of the content.

2. Neglecting Data

It may be as simple as not including Google Analytics into your website. There are user friendly tools that enable you to see what is really working for your site. You have put a lot of work into optimizing your website, keywords etc. Now it’s time to capitalize on insights.

Once conversion and traffic goals have been set, analyze performance metrics. It is important to understand the key performance indicators for the industry. Make sure you are reading into data correctly. Experts have many opinions on so-called “good” conversion rates, but rates often vary by industry. Compare your conversion numbers to relevant players in the industry.

3. Optimizing Poor Content

Content is king only when it provides value to the consumer. Great content has the potential to go viral, poor content will sit on your site. Creating something worth viewing should always be the most important objective.

Does stolen content count as poor content? Absolutely. In the old days, it was common for multiple sites to have identical information. Today, search engines are built to recognize original submissions and penalize “content scrapers”. There is a good chance your customer base differs slightly from competitors. Add a personal point of view or detailed “spin” on a particular topic. You will add greater value to consumers and differentiate yourself from competitors.

Avoiding these SEO mistakes will increase your site ratings and contribute to a higher user experience.

Social Media Marketing: Getting Started

The prominence of social media across the world has made it easier than ever to like, share, and promote an organizational brand. Unfortunately, many companies struggle to create and maintain strong social campaigns. If you have ever attempted to develop a company brand socially, you have probably run into some common problems

  • How do the various platforms (Facebook, Twitter, Instagram, Pinterest, etc.) differ?
  • How do I properly represent my brand socially?
  • What do loyal and/or potential customers want to see from my company on their social feed?

Create an Experience

Traditional advertising outlets (television, radio, banner ads on websites) are often in-your-face and disruptive. If you’ve ever been stuck watching an infomercial during a favorite TV show break, you understand the problem!

People use social media for a host of reasons, but the average consumer is looking to engage with friends, family, and items of interest. Social media provides an opportunity for businesses to add to the consumer experience. Instead of disrupting your audience with in-your-face advertisements, provide content worth engaging in.

Increase Engagement

Your campaign will grow based on the current state of your company and brand (Johnson and Johnson vs. Joe’s Detailing). ADFly’s social media marketing strategy starts with a “Three Pillar Approach” to create a baseline foundation for consistent posting.  The Three Pillars broadly focus on increasing engagement by providing information the consumer finds valuable and entertaining.

The Three Pillars

  • Brand – What does your product, service, or company stand for?
    • Tell your story
    • Tell why you do what you do (People buy into an authentic why)
    • Tell how you do it best
  • Community – increase personal and organizational relationships
    • Promote other local business
    • Provide information on local events
    • Engage in the online community (e.g. sharing a post about a charity event taking place)
  • Promotion – The ask. Calls to action.
    • Sell potential customers on your product or service
    • Highlight promotional offers, discounts, limited time offers, etc.
    • Ask for a like/share/subscription

The key to the Three Pillar Approach is consistency. Consistent posting will lend itself to insights and lead to growth opportunities through precisely targeted promoted posts.

Implementing the Three Pillar Approach should not be restrictive. There are many ways to interact with consumers in a social campaign. The Three Pillar Approach could grow to a five pillar approach depending on your business’s mission. The Pillars are simply meant to be structural guidelines to start creating content consumers value.