3 Crippling SEO Mistakes

You may be your own worst enemy when it comes to these common SEO mistakes.

1. Keyword Stuffing

Google ranks searches by relevance and accurate keywording. However, over-stuffing your blog post or web-copy with keywords can hurt the readability of your article (nobody wants to read something repetitive), and Google is smarter than you think. Over-stuffing often results in getting placed further down the search list.

Balance keyword information with related text that contributes to the overall value of the content.

2. Neglecting Data

It may be as simple as not including Google Analytics into your website. There are user friendly tools that enable you to see what is really working for your site. You have put a lot of work into optimizing your website, keywords etc. Now it’s time to capitalize on insights.

Once conversion and traffic goals have been set, analyze performance metrics. It is important to understand the key performance indicators for the industry. Make sure you are reading into data correctly. Experts have many opinions on so-called “good” conversion rates, but rates often vary by industry. Compare your conversion numbers to relevant players in the industry.

3. Optimizing Poor Content

Content is king only when it provides value to the consumer. Great content has the potential to go viral, poor content will sit on your site. Creating something worth viewing should always be the most important objective.

Does stolen content count as poor content? Absolutely. In the old days, it was common for multiple sites to have identical information. Today, search engines are built to recognize original submissions and penalize “content scrapers”. There is a good chance your customer base differs slightly from competitors. Add a personal point of view or detailed “spin” on a particular topic. You will add greater value to consumers and differentiate yourself from competitors.

Avoiding these SEO mistakes will increase your site ratings and contribute to a higher user experience.

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