Entries by Bryce Bortscheller

Showing Up in Local Search Results

Your SEO campaign seems strong, but competitors in the area still rank ahead of you in local search results. In addition, they are listed in the ever-important “3-pack” (below).   Your efforts to rank highly on local search are not in vain. The problem may lie in the Google “filter”, which factors in… Proximity where the […]

How Does Google Rank ‘High-Quality Content’?

High Quality Content What does it mean to create high-quality content in the eyes of Google developers? Until recently, this was a fairly difficult question to answer. Last month, Google released several developer guides for “high quality documentation”. Developer documentation: https://developers.google.com/style/highlights HTML/CSS: https://google.github.io/styleguide/htmlcssguide.html Javascript Style Guide: https://google.github.io/styleguide/javascriptguide.xml Java Style Guide: https://google.github.io/styleguide/javaguide.html These are just a few of the […]

Social Media Management Tools

Social Media Management Tools We know that consistent posting is the key to any successful social media campaign. However, a consistent social media posting schedule can get lost in the shuffle with day to day business operations. Dozens of social media management tools have been created to solve this problem (Hootsuite, Buffer, Sprout Social, and […]

Social Media Marketing: The Ask

Time to Sell Your Stuff Social media marketers will tell you there is an optimal ratio of value-add posts to promotional posts for your company. Four-time New York Times best-selling author and CEO of VaynerMedia, Gary Vaynerchuk will swear by the formula, “Jab, jab, jab, right hook.” Vaynerchuk’s boxing analogy goes like this: the right […]

Growing Mobile E-Commerce

What is Mobile E-Commerce? Defined: Mobile E-Commerce (M-commerce) is a term that describes online sales and transactions from phones, laptops, and other hand held devices. The Trend Consumer behavior continues to shift from retail stores to online purchasing. This trend is strengthened by the convenience of mobile shopping. According to comScore statistics, 78% of mobile […]