Entries by Bryce Bortscheller

Benefits of Single Keyword Ad Groups

Pay to Play Paid advertising on search engines has existed for almost two decades. In short, search engines allow marketers to bid on industry relevant keywords to place their site at the top of the search list (read more about Pay-Per-Click). ADFly uses a highly segmented approach to Pay-Per-Click called Single Keyword Ad Groups (SKAG). Single Keyword […]

3 Crippling SEO Mistakes

You may be your own worst enemy when it comes to these common SEO mistakes. 1. Keyword Stuffing Google ranks searches by relevance and accurate keywording. However, over-stuffing your blog post or web-copy with keywords can hurt the readability of your article (nobody wants to read something repetitive), and Google is smarter than you think. […]