How Window Cleaners Enhance Search Engine Optimization

Your window cleaning company has a dedicated landing page and is directing traffic to this page with Pay-Per-Click search engine marketing. You’re getting the occasional leads and it’s worth the cost, but how can you take down your cost per conversion and ultimately lower your cost per acquisition for a lifetime client?

Not yet? ..Start at this blog post.

Now What?

Search engine marketing strategies typically begin with a shotgun approach – you should try to capture everything related to your services. Over the course of the initial 60 to 90 days of your campaign, we recommend paying close attention to how your keywords perform and how your budget is being spent. You should quickly respond to phrases which may seem relevant but are a drain on your budget without generating leads, and refocus those funds on high-traffic search terms.

It can be tricky to determine which of your targeted keywords are contributing the most to your bottom line. Conversion Tracking the best place to start in determining what constitutes a successful keyword, ad, or campaign in Digital Marketing. Whether a conversion is a phone call or an info form requesting a window cleaning estimate, we want confirmation that the search phrases are leading to action being taken on your website. Another strong indicator of success in PPC is Click-Through Rate of keywords. There are many other metrics for keyword performance, however, these can get complicated very quickly – conversion and click-through rates are a great place to start!

Once you have compiled a listed of your highest performing keywords on the pay-per-click platform, it’s time to compare those numbers with comprehensive data provided by Google Analytics. Google Analytics allows you to compare “New Visitors,” “Bounce Rates,” and “Time Spent on Page,” which are all powerful statistics to analyze when investigating how visitors engage with your landing page.

Ongoing Optimization

Identifying your most successful keywords allows you to generate additional long tail and targeted keywords based on what is currently working. For example, if you’re targeting the Keyword “window cleaning services” and the search phrase of one of your converting website visitors was “window cleaning services for large homes”  you may benefit from segmenting your keywords further.Based on that successful conversion we will now target that search phrase specifically as well as include other keywords which are very similar such as:
“window cleaning services for small homes”

“window cleaning services for large buildings”

“window cleaning services for small buildings”

“window cleaning services for large office”

“window cleaning services for small office”

 

Routine, Routine, Routine

With searches happening every second of every day, analyses and ongoing optimization strategies can lead you down a rabbit hole of new possible targeted keywords. In our opinion, it makes sense to add these,  test them, and quantify their returns as a part of routine ongoing optimization of search engine marketing campaigns.

At ADFly, all of our search engine marketing clients are maintained by employees dedicated to ongoing optimization. This means if ADFly does your SEO, the same person is in the trenches of your local search engine marketing campaigns week after week, looking for the keywords and phrases that actually get customers’ attention best.

For our next installment on converting window washing estimates into sales, we’ll take a look at comparing these tactics dollar-for-dollar, allowing you to measure ROI in a way that’s crystal clear.

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How Can Window Cleaners Generate New Business Online?

One of the best ways for contractors to generate new sales is by increasing online interest in their business. As a Window Cleaner, how can you take advantage of these digital leads?

By using Search Engine Marketing strategies.

Search Engine Marketing works as a “sales funnel”, capturing potential customers who have expressed an interest in the kinds of services you have to offer. They are then directed towards direct contact with you, the business owner. Since they’re informed and interested, digital leads tend to be high quality and result in easy sales. In short, the secret is showing off your business to the right people at exactly the right time.

How can we know who’s interested?

How can we find them at the perfect moment?

It comes down to selecting keywords which reflect a high-intent to purchase goods or services. Also known as “long-tail” keywords, these words or short phrases can catapult your digital presence from zero to sixty in three seconds flat.

For example:

    Targeting your advertisements towards keywords like “Window Cleaners Near Me” or “window cleaning service” will show your business off to people interested in paying for a service.

On the other hand:

    More general keyword phrases like “window cleaning” will also target people trying to figure out how to get a streak-free shine on their car windshield, or even hit something as useless to you as “do-it-yourself window cleaning.”

The second example offers your service as a convenience to a homeowner or property manager, but it’s less likely they will go to your website and give you a call. These searchers are typically looking for a variety of information on a subject, translating into wasted advertising dollars for you.

For our next installment on converting website visitors interested in getting an estimate for your window washing services, we tackle incorporating campaign-specific landing pages into your digital marketing arsenal. Click Here for that post.

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Converting Website Visitors into Customers

How does your business turn a potential client for window cleaning services into a paying customer?

Everyone knows how important first impressions are. Online, your company’s first impression is its website. Your goal in building a digital presence should be to provide visitors with some friendly, useful information and a direct line to you. Giving interested individuals a way to discuss your services with you directly results in more job estimates and significantly higher sales.

So what does a customer need to see before they pick up the phone and give you a call? The Big Three to hit are:

    Good User Experience

    A Clear Call to Actions

    Real Customer Testimonials

Providing a good User Experience involves designing a clean, easy to navigate website or landing page. Your page should contain succinct, easy-to-read information which is useful to visitors and presented in a visually appealing format. In the modern digital age when many people surf the web on a mobile device, this means designing pages which are functional on everything from a cell phone or tablet to a large-monitor desktop computer.

Once you have a web page which provides a good User Experience, you need to make sure it includes A Clear Call to Action. A good call to action shows users in a non-intrusive way how to reach you, and makes it apparent that a great time to do so is RIGHT NOW. This can be as simple as a short info form which is sent to your email address, or a “Call Now” button reminding interested parties that there’s no better time than the present to request a free window washing estimate.

Finally, you should reach out to satisfied customers and politely ask them to take the time to leave a review for your window cleaning business’s Facebook, Google My Business, Yelp, etc page.

adfly_review
“I made the biggest mistake.
I waited four months before deciding on having ADFly do a local SEO campaign for my residential painting business. Within two days of launching the campaign, I got three leads, did two estimates and booked 5.5k. Obviously, that’s not very normal but an amazing result!
Now I’m kicking myself for not having done it earlier.
I really appreciated Scott’s patience in explaining the process, detailed attention to the landing page and communication.
Don’t make my same mistake of waiting to have them do your marketing!”

If a visitor is on the fence about using your service, a handful of Real Customer Testimonials like this one can make the decision for them. We advise against asking customers to leave reviews on all of these sites at the same time, but one or two is just right. Try to ask satisfied customers to leave reviews on platforms where you’re lagging behind – if you have a dozen good reviews on Google My Business and Yelp but few on Facebook, ask your next couple customers to review you there.

These three basic categories are important, but you’ll only see the benefits if potential customers are regularly visiting your window cleaning company’s website. Click Here to read that piece.

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