Growing Mobile E-Commerce

What is Mobile E-Commerce?

Defined: Mobile E-Commerce (M-commerce) is a term that describes online sales and transactions from phones, laptops, and other hand held devices.

The Trend

Consumer behavior continues to shift from retail stores to online purchasing. This trend is strengthened by the convenience of mobile shopping.

According to comScore statistics, 78% of mobile searches for a local business result in a purchase.

That is an alarming statistic that should inspire action for you and your business.

Important questions to ask:

  1. Is my website mobile optimized?
    1. Do large graphics fit the mobile screen?
    2. Are fonts easy to read and ergonomic?
  2. Is my website optimized for local search?
    1. Standard name
    2. Standard address
    3. More here: Local SEO
  3. Is my mobile site too complex? (Less complexity=faster site)
    1. 64% of smartphone users expect a mobile site to load in less than four seconds
    2. 40% of users will turn to a competitor for a better experience

(Stat Source)

Here is why these questions are important:

During their research on mobile e-commerce, Moz found that mobile conversions and purchases are still significantly lower than desktop conversions and purchases. However, they concluded that based on “time on site” and “pages viewed” metrics, mobile users still have high intent to purchase, and are likely to convert on another device.

Therefore, it is important that your company creates a quality mobile experience for customers.

The more time a customer spends on your site, the more likely they are to purchase.

*Increase time on site by 16% and increase conversions by 10%*

  • More consumers are turning to e-commerce
  • Of those consumers, a growing number is moving to mobile browsing for products and services
    • Conversions on those products/services are growing (still below desktop)
  • Mobile optimization of your company’s site will increase:
    • Time on Site
    • Pages Viewed
    • Click Through Rates
    • Conversions

 

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