How to set up Ad Extensions

ad-extensions

Ad Extensions are a great way to customize your ads in google to add a location, business hours, the ability to call, and more.

Sitelinks Ad Extension:

These are the links that show up under the main link to a website and add a professional look to the site. They also enables site users to visit links based on their specific need.

            Link Text:

The text you want to appear for your link. Try to keep it short and relevant.

            Description Line 1:

The description for the link. For an example, if you were creating a link for a painter and the link is Services. Have a description of “Painting, Staining, Varnishing, Etc.

            Description Line 2:

For this description, ADFly likes to use something that expands on the link. Still using the painting example ADFly would put something like “Friendly Contractor Near You!” or. “Residential Home Painting”

            Final URL:

This is the page that you want the searcher to go to. Make sure that you put the link exactly as it should be.

 

Call Ad Extension:

When you Google something and can make a call to the business is a call ad extension in use. It can significantly increase your conversion rates. It makes things very easy for the user. All you must do is enter the phone number you want to be called. ADFly likes to use at least 4 call extensions.

Callout Ad Extensions:

Callout ad extensions let you include text to show more detailed information about your business, products, and services. Keep them short if you plan on using more than one. Shorter text means more callouts can show in your ads. Have your callout text be something relevant to the number. If the number was a painter and the offer free estimates have the text be “Get Your Free Estimate.”

Structured Snippets Ad Extension:

Structured snippets ad extensions highlight specific aspects of your products and services. Adwords offers a list of headers:

  • Amenities
  • Brands
  • Courses
  • Degree programs
  • Destinations
  • Featured hotels
  • Insurance coverage
  • Models
  • Neighborhoods
  • Service catalog
  • Shows
  • Styles
  • Types

Pick a relevant header, then add values. For example, if your header was services, and the ad is for a painter, put a list of their services in the values column (exterior painting, interior painting, staining).

Location Ad Extensions:

Location ad extensions help people find your location by showing your ads with your address, a map to your location, and the distance to your business. People can then click your extension to get more details about your location, which includes the most relevant business information all in one place. Location extensions may also include a phone number or call button so that users can easily call your business.

To add in location extensions you first need to enter them into your Google my Business Account. Then review the Adwords to add the extension to your campaign. Linking Adwords with Google my Business Account will sync information such as, hours, location, and phone number like the picture below.

 

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