Introduction to Facebook Advertising

If you are unfamiliar with Facebook advertising, it may seem like a daunting challenge to tackle. There is certainly a lot of information to understand to be effecting in your efforts. We hope to break down the different parts and make the challenge more manageable. Understanding Facebook advertising will ensure an increase of consumer attention on your company’s brand, service and/or products.

Targeted Ads

Targeting can be extremely effective. According to Facebook statistics, targeted campaigns on the platform are roughly 89% accurate. This greatly succeeds the average online accuracy of 38%.

The key is to know your customers. There are billions of active Facebook users. Not all of them will be interested in what you have to offer. Knowing your customer demographics and their interests will greatly increase the likelihood your ads are placed in front of high intent users looking to buy.

This is how Facebook breaks down how to target customers:

  • Saved Audiences
  • Custom Audiences
  • Lookalike Audiences

Insights and Analytics

Facebook provides powerful analytic tools, and using them effectively will help reach maximum engagement on posts.  The page insights tool shows how well a campaign is performing and effecting the page.

Data Metrics Include but are not limited to:

  • Followers
  • Likes
  • Reach
  • Views
  • Post reach
  • Overall engagement

Create a plan

With no clear-cut strategy, it is difficult to identify segments you want to target. ADFly uses a three-pillar approach to content posting.

  1. Brand 
  2. Community
  3. Promotion 

Using the strategy consistently will lend itself to insights on the consumer and grow your audience through refined targeting.

 

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  1. […] The key to the Three Pillar Approach is consistency. Consistent posting will lend itself to insights and lead to growth opportunities through precisely targeted promoted posts. […]

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