Search Engine Optimization

What is Search Engine Optimization? 

Search Engine Optimization (SEO) is the practice of positioning your brand’s online properties across the World Wide Web that is consistent, organized, and relevant to users. Search engine services such as Google and Bing categorize websites by analyzing code structure and keywords of each individual page of a web property.

Search engine “robots” constantly scan and grade your website on code structure, user experience and relevance to a search engine user’s actual search terms. Depending on the “robots” assessment, websites rank on search engine results pages in the order that will return the most relevant source of information(your Brand) to the user’s search.

On-Page Search Engine Optimization

At ADFly, we take pride in executing search engine optimization from the ground up, and that means starting with your website’s hard code. Whether you want to start fresh and design a new website, or optimize your existing online presence, ADFly will preform an initial SEO audit of your brand and find out where you currently rank on search engine results pages.

Then ADFly researches current industry keywords that well help your website and content associate with common search terms of search engine users looking for information in your brand’s vertical. Precise placement of keywords builds the foundation for your website and ensure’s you will start to be relevant to potential customer’s searches.


Off-Page Search Engine Optimization

A website’s relevance is a major part of what determines your position on the search engine results page of Google and Bing. How do search engines judge who’s a trusted source of information and an industry pro? They scan the World Wide Web for link referrals that direct to your website from other sources.

This means ADFly will get the people talkin’ on social media, niche blogs, and current forum topics by starting conversations and connecting online with your potential customers.

Local Search Engine Optimization

The last key to relevancy is location, location, location, both physically, and digitally. Your physical storefront is home base for operations and your search engine rankings will be rewarded by tailoring your website to your serviceable location.

Physical directories are out; when is the last time you even used a phone book? Now local business contact info is accessed online with hundreds of listing agencies like Yellow Pages, Yelp, and Angie’s List.  By keeping consistent contact and business information across heavily-trafficked websites,  someone is looking for your brand or your services in your local area has multiple websites pointing in your business’s direction.


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