Social Media Marketing: Storytelling and Brand

 Pillar II: Branding Through Storytelling on Social Media

Now is the time to let consumers know what your company is all about.

Authentic Storytelling 

  • Origin Story- why did your company come to be?
    • Great example from High Brew Coffee:

Most company’s do not have a “sailing through the Caribbean Ocean” origin story.

There is value in the most basic story. It’s about communicating yourself in a way that connects with consumers. Authenticity always wins. Telling an authentic story enables consumers to relate their personal experiences with your brand.

The ability to unite an emotion with an idea is what makes a brand memorable. 

P&G connects one of the earliest human relationships with their brand in a big way. Brands that can unite an emotion with an idea will sell. 

The Story of Why You are in Business

Author and motivational speaker, Simon Sinek has the third highest viewed Ted Talk (over 29 million views at the time of writing this article) on, “How Great Leaders Inspire Action”. His great claim, “People do not buy what you do, they buy why you do it.”

Everybody is in business to make money, Sinek says, “this is a result”. Why you are in this business and not another is more important. Your choice to start a business or join a company was likely not a “light” decision. Communicate what you believe, and why it inspired a choice to be in the business.

Authentically communicating your “WHY”  builds trust, and trust sells.

Respect the Platforms

These storytelling tips permeate all platforms of social media. However, remember to always respect the unique aspects of each platform; from Twitter to Facebook, or Facebook to Instagram, etc., there a subtle differences.

For now, here are some resources to familiarize yourself with the social networks and their differences.

“People don’t buy products, but rather the stories that these products represent. Nor do they buy brands, but rather the myths and archetypes these brands represent.”

 

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